The conundrum of the GA industry is daunting. Solutions abound, but many of the players are not paying attention to their peers. In fact, many of the players are openly — and counter-productively — competing with their peers under the theory: If I can harm your business, my business will benefit. Not so. Not nearly…

Read More

You can consider this post to be a cautionary tale, told in advance of things getting really, truly ugly. I hope you’ll read it carefully, take it seriously, and take it as the motivational tool it is intended to be.

Read More